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Amichai Shekel

Amichai Shekel

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Amichai Shekel

Amichai Shekel

Content Creator, Speaker, and Founder of AI Master

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn

Quick navigation

Start

  • Home
  • AI Club

Services

  • AI agents for business
  • Lectures & workshops
  • AI consulting
  • AI for business
  • Business automation
  • Claude Code workshop

Content & contact

Content & Contact

  • AI Tools
  • Knowledge base
  • About
  • Contact

Contact

Call

  • 058-774-4812
  • WhatsApp

Write

  • service@ai-masterclub.com
  • Privacy Policy
  • Terms of use
  • Accessibility Statement

© 2026 Amichai Shekel. All rights reserved.

Amichai Shekel

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AIresults for business.

Amichai Shekel teaches and implements AI in businesses and organizations in Israel. Since 2022: 74 companies and organizations, 1,976 lecture participants, and a community of 320,000 followers. He works through lectures, workshops, consulting, and the AI Master Club, using tools he tests in real work.

AI Master Club→Claude Code workshop→AI implementation for companies→AI workshops and lectures→Free guides→
Amichai Shekel — Content Creator · Speaker · Founder of AI Master

Your path

Where would you like to bring more AI into your life.

Choose the option that best describes you, and we’ll point you to the right services and content.

01

Companies and organizations

We add AI to your existing workflows, starting with one process and teaching your team how to run it.

  • AI implementation in workflows
  • Custom AI agents
  • Consulting and support
  • Team lectures and workshops
  • AI Master membership for employees
Lectures and workshops

02

Business owners

We build tools and workflows that reduce manual work and fit your pace and budget.

  • AI automation and implementation
  • AI agents for recurring tasks
  • Practical consulting and services
  • Lectures and workshops
  • AI Master membership for your team
Explore business solutions

03

Individuals

Learn, experiment, and stay current at your own pace. No technical background is required.

  • Practical courses and tools
  • AI agents for personal use
  • Free guides and content
  • Lectures and workshops
  • AI Master Club
Join AI Master

Who is Amichai?

Nice to meet you Amichai Shekel.

Content creator, speaker, and founder of AI Master Club.

I help business owners, managers, and teams use AI in their daily work and save time on recurring tasks.

Since 2022, I have tested AI tools and explained in Hebrew which ones are useful. The community now has more than 320,000 followers, and I give lectures, run workshops, and consult for companies and organizations.

  • Founder of AI Master Club
  • A community of more than 320,000 followers
  • Experience with Google, Meta, Microsoft, and other organizations

Articles and interviews

Amichai in the media.

Articles and interviews about AI tools, current developments, and how they affect work.
Amichai Shekel interviewed by Channel 13 about AI-generated models and influencers
Channel 13 News·January 3, 2026

The beauty deception: AI-generated models take over screens and social media

On AI-generated models and influencers, the blurred line between reality and fiction, and the impact on marketing.

Read the full article↗
Amichai Shekel speaking on a Calcalist panel about using AI in business
Calcalist·July 22, 2025

How to upgrade your business with AI

A Calcalist and Google Israel panel on using AI tools to improve business efficiency, content, and profitability.

Read the full article↗

From the Field

Companies & organizations I've worked with.

I have worked with large companies and small teams through lectures, workshops, and AI implementation.
AbbVie
Hillel Yaffe
Meitav
AbbVie
Hillel Yaffe
Meitav
AbbVie
Hillel Yaffe
Meitav
AbbVie
Hillel Yaffe
Meitav
Alma
ICL
Reform
Alma
ICL
Reform
Alma
ICL
Reform
Alma
ICL
Reform
Delta
Karnit
Teen Aviv
Delta
Karnit
Teen Aviv
Delta
Karnit
Teen Aviv
Delta
Karnit
Teen Aviv
Google
Meta
Visa CAL
Google
Meta
Visa CAL
Google
Meta
Visa CAL
Google
Meta
Visa CAL

By the numbers

Numbers that speak for themselves.

  • 7401234567890123456789+

    Companies and organizations I've spoken at

  • 1,9760123456789,012345678901234567890123456789+

    Lecture attendees

  • 320,000012345678901234567890123456789,012345678901234567890123456789+

    Social media followers

  • 7401234567890123456789+

    Companies and organizations I've spoken at

  • 1,9760123456789,012345678901234567890123456789+

    Lecture attendees

  • 320,000012345678901234567890123456789,012345678901234567890123456789+

    Social media followers

AI cuts repetitive work

OpenAI

AI cuts repetitive work

OpenAI

AI cuts repetitive work

OpenAI

AI cuts repetitive work

OpenAI

People make the decisions

Claude

People make the decisions

Claude

People make the decisions

Claude

People make the decisions

Claude

Learn through real tasks

Gemini

Learn through real tasks

Gemini

Learn through real tasks

Gemini

Learn through real tasks

Gemini

Measure time, quality, and outcomes

Grok

Measure time, quality, and outcomes

Grok

Measure time, quality, and outcomes

Grok

Measure time, quality, and outcomes

Grok
Amichai Shekel at a Google office
Amichai Shekel with his social media community milestones
Amichai Shekel presenting practical AI tools and applications
Amichai Shekel in an interview on Channel 12
Amichai Shekel in an interview on Channel 13
Amichai Shekel speaking at a media event
Amichai Shekel in a television interview about artificial intelligence

Learn at your own pace

Free guides.

Practical guides to AI tools, efficient workflows, and use cases you can try right away.
Explore the free guides

AI Master Club

Learn AI and apply it every week.

A weekly program for business owners, freelancers, and managers who want to use AI at work.
  1. 01A live AI session with Amichai every week
  2. 02Immediate access to the recording library
  3. 03Ready-to-use prompts, agents, and tools
  4. 04An active community for questions and implementation

₪47 per month

No commitment. Cancel in one click at any time.

Join the club

Free, with no commitment

Stay current on WhatsApp.

Amichai’s quiet WhatsApp group. He shares guides, tools, and AI updates when there is something worth knowing.
  1. 01Timely AI updates
  2. 02Guides not published elsewhere
  3. 03No spam and no noise
Join the group

Knowledge base

Learn what is new and leave with something useful.

Guides and comparisons that explain what is new, how the tools work, and where they can help.
Explore the knowledge base

FAQ

Questions that come up.

Answers to common questions about lectures, workshops, and the club. If your question is not here, email or call us.

Introductory lectures explain what AI can do. Hands-on workshops let teams use the tools and practice. We adapt the content to your team’s experience and goals.

Managers and teams in HR, marketing, sales, finance, and operations. You do not need to work in technology.

A weekly live session, a recording library, prompts, AI agents, and a community for questions and shared work. Everything is in Hebrew.

No. We start from the basics, skip jargon, and use real examples. Advanced tracks are available for experienced teams.

Leave details on the contact page, email service@ai-masterclub.com, or call 058-774-4812.

Get in touch

Let's figure out what you need.

Tell us what you need, and we’ll suggest a suitable next step.

No pressure or commitment. We’ll start with a short call to understand what fits.

  • Choose a topic and share a few details
  • Get a tailored answer and recommendation
  • Or contact us directly by email or phone

How can we help you?

Choose the option closest to what you need.

AI Master

Learn at your own pace

Free guides.

Practical guides to AI tools, efficient workflows, and use cases you can try right away.
פתיח מצגת מפגש 39 במועדון AI Master: Astra 6, המודל החדש של ChatGPT, מתשובה לתוצאה

סוכני AI · מדריך למתחילים

אסטרה למתחילים: מתשובה לתוצאה, צעד אחר צעד

מדריך מעשי לפי מצגת מפגש 39: היכרות והרשאות, תרגיל מחשבון, תמונות דירה שהופכות למודל ולסרטון, פחית מוצר ומשחק מחשב. עם פרומפטים ובדיקות בכל שלב.

October 7, 2026·32 min readRead
אסטרה למתחילים · שימוש במחשב ויצירת תלת־ממד

סוכני AI

אסטרה למתחילים: שימוש במחשב, Blender ובניית כלים

מדריך מעשי בעברית לשימוש ב־GPT-6 Astra: הפעלת תוכנות, יצירת תלת־ממד ב־Blender ובניית כלים, עם צעדים, פרומפטים ובדיקות לתוצאה.

October 6, 2026·22 min readRead

פרומפטים

100 קיצורים ליצירת תמונות עם ChatGPT: ממילה לתמונה

25 קודים חזותיים, 30 שילובים ו־15 דוגמאות ויזואליות עם צילומי מסך מתוך ChatGPT. דוגמאות קצרות בעברית ליצירת תמונות ותוכן לעסק.

October 6, 2026·23 min readRead
Explore the free guides

Knowledge base

Learn what is new and leave with something useful.

Guides and comparisons that explain what is new, how the tools work, and where they can help.
פתיח מצגת מפגש 39 במועדון AI Master: Astra 6, המודל החדש של ChatGPT, מתשובה לתוצאה

סוכני AI · מדריך למתחילים

אסטרה למתחילים: מתשובה לתוצאה, צעד אחר צעד

מדריך מעשי לפי מצגת מפגש 39: היכרות והרשאות, תרגיל מחשבון, תמונות דירה שהופכות למודל ולסרטון, פחית מוצר ומשחק מחשב. עם פרומפטים ובדיקות בכל שלב.

October 7, 2026·32 min readRead
אסטרה למתחילים · שימוש במחשב ויצירת תלת־ממד

סוכני AI

אסטרה למתחילים: שימוש במחשב, Blender ובניית כלים

מדריך מעשי בעברית לשימוש ב־GPT-6 Astra: הפעלת תוכנות, יצירת תלת־ממד ב־Blender ובניית כלים, עם צעדים, פרומפטים ובדיקות לתוצאה.

October 6, 2026·22 min readRead

פרומפטים

100 קיצורים ליצירת תמונות עם ChatGPT: ממילה לתמונה

25 קודים חזותיים, 30 שילובים ו־15 דוגמאות ויזואליות עם צילומי מסך מתוך ChatGPT. דוגמאות קצרות בעברית ליצירת תמונות ותוכן לעסק.

October 6, 2026·23 min readRead
Explore the knowledge base