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Amichai Shekel

Content creator · Speaker · Founder of AI Master · Builder of a large Israeli AI community

I’m Amichai Shekel, an AI expert, entrepreneur, content creator, and community builder. I help business owners, freelancers, managers, and teams turn AI into an everyday work tool: clear, practical, no code, no fluff.

Since 2022, when I was a business owner trying to automate work I hated, I’ve researched tools daily, built real workflows, and learned that the gap in organizations isn’t technology. It’s the ability to use it. That insight drives everything I teach.

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Amichai Shekel

Content creator

The story

Why I do this

Everyone is an "AI expert" now. The real question is who you learn from. I don't sell academic theory or chatbot magic. I teach what holds up in the field: which tool to open, which prompt to write, and how a team embeds a process in minutes, not months.

I’ve appeared in national Israeli media (including Now 14, Channel 10, N12, and Calcalist), worked with teams around Google, Meta, Microsoft and other organizations, and delivered in-house lectures and workshops for marketing, sales, legal, finance, and operations.

Alongside that I built one of Israel’s largest AI communities, with hundreds of thousands of followers, and founded AI Master Club: weekly live sessions in Hebrew, a training library, prompts, AI agents, and an active community for people who want to work faster without a technical background.

Path & work

Who I am

AI expert, entrepreneur, founder of AI Master

Tools that upgrade people, not replace them

No code: marketing, legal, finance, leaders

320,000+ followers and national media

What I believe

AI upgrades people, it doesn’t replace them

If it fails in a real business, it’s out

Practical, field-tested, no jargon

The gap is adoption, not technology

How we work

Keynotes and intro lectures for teams

Hands-on in-house workshops

Consulting and adoption roadmaps

AI Master Club: live sessions and community

By the numbers

74+ companies spoken at

~2,000 lecture attendees

320,000+ social followers

Hundreds of thousands of views

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Let's startworking

Four short steps. You'll get a clear proposal for automation, a workshop, or ongoing work.

No pressure, no commitment. Just a short conversation about what you need.

  • Share details in four short steps
  • Get a tailored proposal back
  • Or reach us by email or phone directly

What are you looking for?

Pick the path that fits right now.