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Amichai Shekel

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Amichai Shekel

Amichai Shekel

Content Creator, Speaker, and Founder of AI Master

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Amichai Shekel

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AI business automation

Recurring work moves to automation.

Amichai Shekel builds AI automation for businesses after working with 74 companies and organizations. We map processes that cost hours, connect systems you already run, and build automations and AI agents for leads, service, reporting, and operations. A person stays in the loop where judgment is needed.
Find what to automate
WhatsApp
GoogleGoogle
NotionNotion
GitHubGithub
AIOpenAI
MakeMake
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ClaudeClaude
GeminiGemini
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Where it works

From the first lead to the final report.

We connect a full process across your team and existing systems, so you are not left with another unused tool.

Sales

Leads that never fall through

Every lead enters the system, gets a response, reaches the right owner, and moves into follow-up without copy-paste.

Service

A response that starts immediately

Repeated questions get answered, requests are classified, and complex cases reach a person with the full context.

Operations

Updates and reports that run themselves

Information moves across your CRM, forms, email, WhatsApp, and sheets, giving the team one current view.

Illustrative scenarios

What it could look like in your business.

These scenarios are illustrations only. They are not presented as customer case studies or guaranteed results.

Professional services

A lead arrives while no one is at the screen

The challenge
Inquiries arrive through forms, WhatsApp, and email, then wait for hours or get lost during handoff.
The workflow
The automation collects and classifies each inquiry, sends an initial reply, and assigns a follow-up task to the right person.
Expected change
Faster, more consistent response times, with clear ownership and the full context ready before the conversation.

Clinic or care center

Scheduling without a chain of messages

The challenge
The team repeatedly answers the same questions, checks availability manually, and chases confirmations and reminders.
The workflow
An AI agent collects details, answers common questions, suggests an available time, and sends only exceptions to the team.
Expected change
Less administrative work and a smoother scheduling experience, while people retain control over sensitive decisions.

Operations team

A report arrives before anyone has to chase it

The challenge
Data is scattered across a CRM, spreadsheets, and email, so the weekly report is assembled by copying it manually.
The workflow
The workflow gathers the data, flags missing fields, summarizes exceptions, and prepares a report for approval before distribution.
Expected change
A more current and consistent view, fewer copying errors, and more time to act on what the report reveals.
Animated automation flowLead arrives → the system updates → the team gets a task → the customer gets a response · service, sales, operations, and reporting · one process that keeps moving · Lead arrives → the system updates → the team gets a task → the customer gets a response · service, sales, operations, and reporting · one process that keeps moving · Lead arrives → the system updates → the team gets a task → the customer gets a response · service, sales, operations, and reporting · one process that keeps moving · Lead arrives → the system updates → the team gets a task → the customer gets a response · service, sales, operations, and reporting · one process that keeps moving

Map before building

From the business problem to a process that works.

Start with one painful process, prove it works, and expand only then.
  1. 01

    Find where time is lost

    Walk through repeated work, bottlenecks, and information stuck between systems with the people doing the job.

  2. 02

    Prioritize value against effort

    Choose a measurable process, define the outcome, and decide where automation is enough and where AI belongs.

  3. 03

    Build on what already exists

    Connect your tools and data, add approvals and controls, and test the process on real cases.

  4. 04

    Launch, measure, and improve

    Run alongside the current process, verify quality and time saved, and expand after the team trusts the result.

Circuit board
Find where time is lost
Prioritize value against effort
Build on what already exists
Launch, measure, and improve

What you receive

A workflow your team can keep running.

The outcome is a workflow your team can understand, operate, and improve after launch.
  1. 01

    Process map and success criteria

    Documentation of the current workflow, failure points, involved systems, and the measure that will show whether the solution helps.

  2. 02

    End-to-end connected automation

    The integrations, logic, and system messages needed to move work between your tools and people.

  3. 03

    Exceptions, approvals, and alerts

    Clear paths for work that should not run automatically, including pauses, human approval, and notification when something fails.

  4. 04

    Documentation, training, and monitoring

    Team guidance, operating documentation, and measurement points that show what works and what needs improvement.

Control and oversight

Automation with clear boundaries.

We define what runs automatically, what needs approval, and what is kept for review. People remain responsible for sensitive decisions.

01

People stay in sensitive decisions

Pricing, commitments, publishing, and exceptional cases can pause for approval instead of being sent automatically.

02

Access is limited to what is needed

Permissions and integrations are scoped to the workflow, so the system uses only the information and actions it requires.

03

Failures remain visible

Actions are logged, alerts are defined, and recovery paths are created instead of letting a failure disappear silently.

FAQ

Before you start.

What to know before connecting automation to a real business process.

A complete business process across your tools: capturing a lead, updating the CRM, notifying the team, producing a document, invoice, or report. Automation handles fixed steps; AI enters when text must be understood, summarized, or assessed.

No. We work with the systems already in the business and with no-code, low-code, and APIs. When custom code is needed, we build only what is missing.

It depends on complexity and system access. A focused process can launch in days to weeks. We start with one measurable problem, not a huge project.

Business owners and sales, service, operations, finance, and HR teams dealing with repeated work, scattered information, or handoffs that fall through.

Start with a short mapping call. Choose one process, understand its cost and required connections, and only then decide whether building makes sense.

Get in touch

Let's figure out what you need.

Tell us what you need, and we’ll suggest a suitable next step.

No pressure or commitment. We’ll start with a short call to understand what fits.

  • Choose a topic and share a few details
  • Get a tailored answer and recommendation
  • Or contact us directly by email or phone

How can we help you?

Choose the option closest to what you need.