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Amichai Shekel

Amichai Shekel

Content Creator, Speaker, and Founder of AI Master

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  • AI Club

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  • AI agents for business
  • Lectures & workshops
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  • Business automation
  • Claude Code workshop

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Content & Contact

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  • 058-774-4812
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Amichai Shekel

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AI lectures in Israel

AI lectures in Israel and hands-on workshops.

Amichai Shekel delivers AI lectures in Israel and workshops for teams and organizations. Since 2022: 74 companies and organizations, and 1,976 participants. A lecture gives a clear picture and live examples. A workshop puts the team on everyday tasks. Content is built around the audience, field, and goal.
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Choose the format by the goal

01

Lecture

Context, examples, and a live demonstration

02

Workshop

Practice using tasks from your work

03

Tailoring

Matched to the audience, field, and experience

Who it is for

Shape the session around the people in the room.

No technical background is required. Before the session, we look at who is attending, what they work on, and what should happen afterward.

01

Leadership and managers

For understanding what AI changes in the field, where to begin, and which decisions should remain with people.

02

Professional teams

Marketing, sales, HR, finance, legal, and operations teams that want to work on tasks from their own routine.

03

Company events and learning days

A session that starts a shared conversation about AI and gives people a clear point of departure.

Lecture or workshop

The same subject learned differently.

A lecture opens the subject to a broad audience. A workshop is for teams that want to practice and leave with work they started themselves.

Lecture

A broad view in a focused session

Plain-language explanation, field-specific examples, live demonstrations, and time for questions. The emphasis can suit leadership, a professional team, or a broad audience.

Best when
You want shared context, curiosity, and a common language.

Workshop

Work with the tools in the room

Participants open the tools, practice on relevant tasks, and receive guidance as they work. Group size and content are agreed in advance.

Best when
You want to practice, build outputs, and return to work with a method.

What the session provides

Knowledge your team can take back to work.

Results depend on the format and goal. In either case, participants leave with less uncertainty and practical next steps to test.

01

Shared understanding

What the tools can do, where they can help, and where human judgment is still required.

02

Examples from the work

Uses relevant to the field and participant roles, instead of a general list of names and tools.

03

Practice and starting tools

Workshop participants practice directly. Lecture audiences see demonstrations and a workflow they can try later.

04

A next step

Ideas for tasks to test, questions to resolve, and a distinction between a small start and a wider project.

Testimonials

What they say after the lecture.

Teams that have already attended a lecture or workshop, in their own words.
Meitav
“Amichai ran a workshop on AI and automation for our team. Clear knowledge, a direct style, and hands-on steps we could apply the same week. We started improving internal processes right after. Recommended if you want AI you can actually use.”

Dana Cohen

Head of Organizational Development

Alma
“Amichai's lecture was excellent. Theory only when needed, real examples throughout. Our team left with concrete ways to improve daily work. AI felt useful, not complicated.”

Yuval Levi

Innovation Manager

Delta
“Amichai changed how we think about AI at work. After his sessions we saw where the tools save real time and where they don’t. Clear, practical, and easy to act on.”

Einat Shor

Head of Human Resources

How it starts

First understand what you need.

We do not pick a lecture from a fixed menu. A short conversation before the proposal helps choose the format and shape the content.
  1. 01

    A short introductory call

    Discuss the organization, participants, session goal, timing, and setting.

  2. 02

    Choose the format and emphasis

    Decide whether a lecture or workshop fits, and which examples, tools, and tasks belong in it.

  3. 03

    Tailor the content

    Build the session around the audience's experience, field, and available time.

  4. 04

    Meet and decide what follows

    Run the session. If further work is useful, define it from what came up in the room.

Related pages

Consulting and AI for business.

AI consulting and implementation

When you need a process in the organization, not one session: mapping, a first task, and follow-through.

AI for business

A wider page if you searched for AI for business and want to see where to start with us.

Before you book

Workshop or lecture.

The difference is the format, not the subject. Both are built around the organization, managers, or team in the room.

An AI lecture gives a clear picture and live examples. An AI workshop puts the team on everyday tasks, with practice in the room. Choose by what should happen after the session.

Leadership, managers, and teams in marketing, sales, HR, finance, and operations. No technical background is required. Content is matched to the people in the room.

No. Sessions start from the basics, skip jargon, and use real examples. Advanced tracks exist for teams already using the tools.

Leave details on the contact page, email service@ai-masterclub.com, or call 058-774-4812. A short call is enough to pick a format and shape the content.

Get in touch

Let's figure out what you need.

Tell us what you need, and we’ll suggest a suitable next step.

No pressure or commitment. We’ll start with a short call to understand what fits.

  • Choose a topic and share a few details
  • Get a tailored answer and recommendation
  • Or contact us directly by email or phone

How can we help you?

Choose the option closest to what you need.